SINGAPORE – Concluding the Spikes Asia Festival of Creativity at the awards ceremony held in Mastercard Theatre, Marina Bay Sands, works both familiar and new make up the this year’s Grand Prix winners.
Household campaigns, ‘Brewtroleum’ by Colenso BBDO for DB Breweries and ‘McWhopper’ by Y&R New Zealand for Burger King have again claimed multiple Grand Prix awards for Integrated, Outdoor, and Promo and Activation and Direct, and Print & Publishing, respectively. This achievement follows the agencies’ fresh top award wins in Cannes Lions International Festival of Creativity and AD Stars.
Another familiar campaign that won Gold Lotuses in Asia-Pacific AdFest, ‘Deng Adut’ by VCD + We Collective for Western Sydney University, took home two Grand Prix awards in Film and new Spikes Asia category, Music.
A multiple bronze and silver winner at Cannes Lions, ‘Touchable Ink’ by J. Walter Thompson for Thai Samsung Electronics and Thai Association, a campaign that created a special ink that turned ordinary printers into braille printers, racked three Grand Prix awards for Design, Innovation, and Healthcare.
A campaign that we haven’t seen a lot in other shows this year, ‘Hungerithm’ by Clemenger BBDO for Mars Chocolate, comes out triumphant in this year’s Spikes Asia after winning two Grand Prix awards for Media and Mobile for making the internet angry resulting to cheaper Snickers.
See below the full list of Spikes Asia 2016 Grand Prix winners:
Creative Effectiveness
Share the Load
Procter and Gamble
BBDO India
Design, Innovation, Healthcare
‘Touchable Ink’
Thai Samsung Electronics/Thai Association
J. Walter Thompson Bangkok
Digital Craft
‘Museum in the Cloud’
All Nippon Airways
Enjin, Tokyo
Digital
‘Intelligent Parking Chair’
Nissan Motor Co.
TBWA\Hakuhodo
Direct, Print & Publishing
‘McWhopper’
Burger King
Y&R New Zealand
Entertainment
‘Lifeline’
Qualcomm
Ogilvy & Mather New York
Film Craft
‘High School Girl?’
Shiseido
Watts of Tokyo
Film, Music
‘Deng Adut’
Western Sydney University
VCD + We Collective
Integrated, Outdoor, Promo and Activation
‘Brewtroleum’
DB Breweries
Colenso BBDO
Media, Mobile
‘Hungerithm’
Mars Chocolate Australia
Clemenger BBDO
PR
‘Chamki – The Girl from the Future’
Unilever (Lifebuoy)
MullenLowe Singapore
Radio
‘Candy Class’
Radio City 91.1 FM
Grey Worldwide India
See the full list of winners here:
Creative Effectiveness
Design
Digital
Digital Craft
Direct
Entertainment
Film
Film Craft
Healthcare
Innovation
Integrated
Media
Mobile
Music
Outdoor
PR
Print and Outdoor
Print and Publishing
Promo and Activation
Radio
Special Awards
Network of the Year
BBDO
Agency of the Year
Colenso BBDO
Independent Agency of the Year
Party, Tokyo
Spikes Palm Award
Finch, Australia
Media Agency of the Year
Starcom Melbourne
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