SINGAPORE – J. Walter Thompson Company Asia Pacific has been appointed to handle personal computer giant ASUS’s global marketing campaign out of its regional headquarters in Singapore.
J. Walter Thompson will provide fully integrated strategy, brand, digital and communications for ASUS.
This is ASUS’s biggest single global marketing communications campaign to date. Work is already underway in preparation for international rollout across several markets.
It is understood that J. Walter Thompson was awarded the business based on its clear strategy for a tech brand in today’s competitive world; on its end-to-end expertise; and on the strength of its creative brand idea.
Commenting on the win, John Gutteridge, Chief Executive Officer, J. Walter Thompson APAC said,
“We have been working closely with ASUS’ Global Marketing Team and Management on their key challenges and future vision and we are proud to be partnering this pioneering brand. As ASUS continue to push the boundaries of technological innovation, we look forward to helping them evolve their brand for the future.”
Adds Marco Versolato, Chief Creative Officer J. Walter Thompson Singapore, “ASUS’s inspirational rise from relatively humble beginnings, to becoming one of the leading PC manufacturers on the planet, is living proof that when an idea is born, a hero is born. And now we enjoy the opportunity to unleash our creativity for this Asia-born world-leading brand.
This is yet another client’s global communications being led out of our Singapore hub, which is testament to the continued transformation that we are effecting, and thanks to the strength of our talent in the region.”
In photo is John Gutteridge, Chief Executive Officer, J. Walter Thompson APAC
