MANILA – J. Walter Thompson was named Network of the Year at last night’s Asia Pacific Tambuli Awards, the pioneer award show, globally, on effective advertising for good.
J. Walter Thompson took home three Grand Prix, two Gold, three Silver and a Bronze for work that spanned a range of media, categories and continents.
The 12-year old festival, which became a regional event in 2012, has now expanded beyond Asia to become a global platform for effective creative that serves humanity. The award show aims to recognize campaigns that demonstrate how brands uplift society, create positive change, and correlate purpose with purchase.
As Chair of this year’s Tambuli Executive Jury, Matt Eastwood, Chief Creative Officer of J. Walter Thompson Worldwide, said: ““We all genuinely want to see change in the world, so it’s important that we do all we can to encourage agencies and brands to help lead that change. The more work we see being celebrated at The Tambuli Awards, the more likely we are to see real change happen.”
J. Walter Thompson’s three Grand Prix awards spanned work from Colombia, Canada and Romania.
J. Walter Thompson Colombia took home a Grand Prix in Public Relations for “The Last Mask”, for the Natalia Ponce de Leon Foundation; and Cohn and Jansen J. Walter Thompson Romania won a Grand Prix in the Environmental category in Human & Culture for “The Purity Test”, for Valvis Holdings. J. Walter Thompson Toronto also won a Grand Prix in Social Media for #20MINUTESOFACTION4CHANGE, for its client, White Ribbon.
JWT Shanghai, meanwhile, took home a Gold, in the “Family Centred Brand” subcategory in Humanity & Culture, and a Silver in Advocacy, for “Heart to Heart: All For The First Hello”, for Bayer. And the network’s Bangkok agency won Silver in Innovation for “Touchable Ink”, for Thai Samsung Electronics & the Thai Association of The Blind.
J. Walter Thompson’s Costa Rica office won Gold in Integrated Media for “The Second Scoreboard”, for Teletica, Inamu, Fedefutbol; and it’s Colombia agency won Silver in Innovation for “Lifesaver Backpack”.
JWT India, meanwhile, took home a Bronze in Mobile for “Blood Banking”, for the Indian Red Cross Society.
“What makes me most proud is that the J. Walter Thompson wins were spread across a range of clients from many different offices around the network. It’s heartening to know that doing good, doing work that is at the intersection of creativity, humanity, and effectiveness, is so heavily embedded across our network,” said Eastwood.
