LONDON – Japan led the Asia winners at the 52nd D&AD Professional Awards, bagging 40 awards including a Black Pencil for Dentsu Tokyo’s ‘Sound of Honda / Ayrton Senna 1989’ for Honda (Digital Marketing – Sound Design & Use of Music for Digital Marketing).
With its haul of one Black Pencil, two Yellow Pencils, one Nomination and four In Book Awards, ‘Sound of Honda / Ayrton Senna 1989’ was the most highly awarded campaign overall, helping Dentsu to win the prize of Most Awarded Digital Agency.
Japan also earned four other Yellow Pencils: Nippon Design Center’s ‘Pierre Hermé Paris‘ for Pierre Hermé Paris; MR_DESIGN’s ‘Tamabi‘ for Tama Art University; SIX’s ‘Tokyo City Symphony‘ for Mori Building; and Dentsu Tokyo’s ‘The Beautiful Black List‘ for Yoshida Hideo Memorial Foundation.
Australia followed with 37 awards, including one Black Pencil for Finch’s ‘The Most Powerful Arm‘ for Save Our Sons, and Yellow Pencils for McCann Erickson Melbourne’s ‘Phubbing: A Word is Born‘ for Macquarie Dictionary and DDB Sydney’s ‘Road‘ for Volkswagen.
Completing the list of Asia winners was the Philippines, with DM9JaymeSyfu bagging a Yellow Pencil for its ‘TXTBKS‘ campaign for Smart Communications.
“All in all, it’s been an outstanding year. The diversity of this year’s crop of Yellow Pencils is astonishing. So congratulations to this year’s winners and roll on next year,” Tim Lindsay, Chief Executive of D&AD, said.
There were 52 Yellow Pencils and two White Pencils awarded to campaigns from 17 different countries at the 2014 D&AD Awards. 144 campaigns achieved Nominations whilst a further 480 were awarded In Book status, resulting in 680 awards in total across 43 different countries.
