With Dentsu/Tokyo winning Design Agency of the Year, Japan led the Asia winners at the 41st Annual One Show Awards, which celebrated the year’s best in advertising, design, interactive, branded entertainment and intellectual property & products.
Winning two Gold, four Silver, and four Bronze pencils, Dentsu/Tokyo emerged ahead of 47 other Asia agencies, 14 of which were from Japan, that took home pencils at The One Show.
The agency was awarded Gold pencils for Sound of Honda / Ayrton Senna 1989 for Honda Motor Co. (Data Visualization & Info Graphics) and Asoberu-T “Playable T-Shirts” for Beams (Use Of Technology: Product & Mobile Integration).
It was awarded Silver pencils for the following campaigns:
140th
Taisei Corporation
Collateral Design: Posters – Series
The Beautiful Black List
Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo
Collateral Design: Posters – Series
Life is Electric
Panasonic Corporation
Collateral Design: Booklets & Brochures
Tissue Animals
Oji Nepia Co.
Broadcast & Moving Image: Animation
They also won Bronze pencils for the following campaigns:
The Beautiful Black List
Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo
Craft: Printing & Paper Craft
Get Back, Tohoku.
East Japan Railway Company
Craft: Photography
News Bottle!
The Mainichi Newspapers
Package Design
Sound of Honda / Ayrton Senna 1989
Honda Motor Co.
Craft: Sound Design
Other agencies from Japan that took home pencils were 6D-K / Tokyo, Beacon/Leo Burnett / Tokyo, Creative Power Unit / Tokyo, Dentsu / Nagoya, Flame / Tokyo, Hakuhodo / Tokyo, Iyamadesign / Tokyo, Kigi Co. / Tokyo, Mr_Design / Tokyo, Nippon Design Center / Tokyo, Party / Tokyo, White / Tokyo, and Tsushima Design / Hiroshima.
Nippon Design Center / Tokyo got a Gold pencil for ‘Ichihara Lakeside Museum identity’ for Ichihara City and a Silver pencil for ‘Human Is Beautiful’ for The Tokyo Ballet, both in the Brand Identity Campaign category.
Flame / Tokyo got a Gold pencil for ‘The 27th Architecture and Environment Design Competition’ for Tokyo Gas Co. in the Craft: Typography category.
Tsushima Design / Hiroshima got a Gold pencil for ‘Peace’ for the Japan Graphic Designers Association Hiroshima in the Collateral Design: Posters – Single category.
Hakuhodo / Tokyo got a Gold pencil for ‘Kikuchi Naruyoshi: Jazz’ for Bureau Kikuchi in the Craft: Printing & Paper Craft category. The agency also got a Silver pencil for ‘Rice-code’ for Inakadate Village in the Spatial Design: Outdoor category.
Dentsu / Nagoya’s ‘Mother Book’ for the Kishokai Medical Corporation bagged a Gold pencil in the Craft: Printing & Paper Craft category, as well as a Bronze pencil in the Collateral Design: Booklets & Brochures category.
6D-K / Tokyo bagged a Silver pencil for ‘Kamiwaza-Paper Craft Awards’ for Tokusyu Tokai Paper Co. in the Craft: Printing & Paper Craft category.
Kigi Co. / Tokyo got a Silver pencil for ‘Implosion – Explosion’ in the Craft: Printing & Paper Craft category.
Party / Tokyo got two Silver pencils: one for ‘Backseat Driver’ for Toyota Motor Sales in the Digital Product category, and one for ‘Toyota FV2 / Concept Car & Interactive Exhibition’ in the Integrated Digital & Physical Products category.
The agency also got a Bronze pencil for ‘Omote 3D Shashin Kan’ for IJET in the Software, Services, Programs & Platforms category.
Mr_Design / Tokyo’s ‘Tamabi’ for Tama Art University got a Silver pencil in the Public Service: Collateral Design category, as well as a Bronze pencil in the Craft: Typography category.
Also taking home Bronze pencils were 6D-K / Tokyo for ‘Paper Pencile’ in the Craft: Printing & Paper Craft category; Beacon/Leo Burnett / Tokyo for ‘Run Navi’ for Puma Japan in the Mobile UX Design: Utility category; Creative Power Unit / Tokyo for ‘Rolling Eggs’ for Shiga Art School; Iyamadesign / Tokyo for ‘mt ex Awashima’ for Kamoi Kakoshi Co. in the Spatial Design: Outdoor category; White / Tokyo for ‘UNIQLO HairDo’ for UNIQLO in the Websites: Footware, Clothing & Accessories category.
Following Dentsu/Tokyo, McCann India/Mumbai was the most awarded agency from Asia, bagging six pencils, including four Gold pencils for the following campaigns:
Mark Twain
Penguin Group (India)
Newspaper: Single
Author Headphones
Penguin Group (India)
Newspaper: Campaign
Author Headphones
Penguin Group (India)
Print Craft: Art Direction
Share My Dabba
Happy Life Welfare & Dabbawala Foundation
Design For The Greater Good: Designer Initiated
Following Japan, Australia had the most number of winning agencies, with 12 agencies bringing home pencils.
Leo Burnett Sydney got three pencils for ‘Small World Machines’ for Coca-Cola: Gold in the Interactive Advertising: Experiential category, Silver in the Other Digital Solutions category, and Bronze in the Out Of Home: Installations & Ambient – Single category. The agency also took home a Gold pencil for ‘Run That Town’ for the Australian Bureau of Statistics in the Mobile: Branded Games category.
DDB / Sydney took home a Gold pencil for ‘Driver Fatigue Technology’ for Volkswagen Group Australia in the Consumer Radio: Campaign category.
Meanwhile, Droga5 / Sydney bagged a Silver pencil for ‘Stories For Every Journey’ for Qantas Loyalty in the Direct Marketing: Dimensional Mailing category.
Iris / Sydney also got a Silver pencil for adidas All Blacks All Undefeated in 2013 for adidas New Zealand in the Best Branded Social Post category.
Mediacom / Sydney also bagged a Silver for ‘Rescue’ for Westpac Air in the Television: Branded Content category.
George Patterson Y&R / Melbourne also bagged a Silver pencil for ‘The Poster Exam’ for Single Defence Force Recruiting in the Public Service: Collateral category.
Bagging Bronze pencils were BMF / Sydney for ‘Mailbooks For Good’ for The Footpath Library / Random House Australia in the Design For The Greater Good: Government / Non-Profit Initiated category; Clemenger BBDO / Melbourne for ‘Melbourne Remote Control Tourist’ for Tourism Victoria in the Websites: Travel, Entertainment & Leisure category; DDB Melbourne for ‘Devondale Dairy Soft – Stepdad Steve’ for Murray Goulburn Co-Operative in the Consumer Television: :30/:25 – Single category; Havas Worldwide Australia for ‘The Most Powerful Arm Ever Invented’ for Save Our Sons & Duchenne Foundation in the Digital Direct Marketing: Social Media & Viral category; JWT Sydney for ‘Attention-Powered Car’ for Royal Automobile Club of Western Australia in the Experimental / R&D category; and Reactive / Sydney for ‘The Most Powerful Arm Ever Invented’ for Save Our Sons in the Best Integrated Campaign Led By Social category.
From Asia, there were also winning agencies from China (2), India (3), Hong Kong (2), Korea (2), Malaysia (2), Philippines (2), Singapore (8), and Thailand (2).
Overall, there were 374 winners that emerged from 21,300 submissions from 63 countries – 97 Gold Pencil Winners, 142 Silver, 134 Bronze and one Green Pencil.
Hosted by actor Alec Baldwin, The One Show honored Gold Pencil winners across all disciplines at Alice Tully Hall, Lincoln Center in New York City.
Forsman & Bodenfors won Agency of the Year, enjoying tremendous success across Advertising, Interactive and Branded Entertainment disciplines. Ogilvy Group was named Network of the Year, and Volvo Trucks Client of the Year.
“The One Show today awarded the best creative work in the world across disciplines,” Mary Warlick, CEO of The One Club, said in a press release. “While we acknowledge the variety of craft, we also recognize that great creative transcends medium. Good work is good work. Period.”
