SINGAPORE – In the upcoming Spikes Asia 2018 on September 26-28, 2018, at Suntec, Singapore, Jet Airways’ Senior Vice President Marketing of eCommerce and Innovations will talk about how sonic branding fuels the marketing landscape with new ways to engage with customers.
Amazon Alexa and Google Home are pushing the audio interface on a global scale. Join this session to learn how one of the fastest growing international airlines has streamlined their sonic branding.
The session will also discuss how Jet Airways engaged Amp.Amsterdam to design its brand for their customer’s ears and how their journey is evolving. Hear how they create consistency for all their markets, across their agencies, and even reduce costs while doing so.
Belson Coutinho is a highly accomplished and award-winning marketing and eCommerce professional with over 22 years’ experience of which twenty have been in airline management. Belson has managed key roles in loyalty marketing, product development and currently heads the global marketing, digital, social, eBusiness and innovation strategy for Jet Airways. With innovation being a key driver in all his endeavours, he has been the architect of several global strategies leveraging technology, digital and social media platforms most of which have been a first in the Indian aviation industry.
Belson is an active speaker at various Digital Marketing, Social Media, Distribution and eCommerce events and has spoken at various summits across several countries. He has been conferred the prestigious ‘Excellence In eCommerce & Innovation in Digital Marketing Award’ at the 5th Indira International Innovation Summit.
