AMSTERDAM – Have you always dreamed of joining the Gay Pride Canal Parade but you couldn’t just yet? Well, now you can!
Through the Pridestream boat especially equipped with a camera that streams a full 360-degree panoramic view, people can follow the parade from wherever they are in the world by logging on to pride stream.org. People can even submit their photos which will be flashed virtually on LED screens on the boat as if they are actually in it.
The Boat Parade has been observed by thousands of people in the Netherlands for 20 years to celebrate freedom. This year, Amsterdam Gay Pride, KPN, Dutch Creative Agency N=5 and global production house Media Monks want everyone in the world to experience this colorful event so they worked together with a group of creative agencies to make the Pridestream boat possible.
Innovative technology
The Pridestream uses innovative technology: on the pridestream.org website, everyone all over the world can log on and experience the Canal Pride via a livestream, so you can feel just like you are on the boat in person right there and then. A 360-degree camera streams both image and sound: you will get to hear the music on the boat and the cheering of the people along the canals. You can look all around you and experience what it’s like to be a part of the Boat Parade from any device. In addition to the camera, the boat is equipped with LED screens showing videos of people all over the world who are letting everyone know that they are also a part of the celebrations from afar. For those living in countries in which Gay Pride is not accepted and celebrated, the website offers a number of privacy tools that enable people there to join the Parade safely and anonymously.
‘The Pridestream boat is one of the pearls of the Boat Parade,’ enthuses Lucien Spee, CEO of the Amsterdam Gay Pride. ‘It’s a truly special boat which represents a sense of freedom. Everyone can be cheered on, including those beyond Amsterdam and the Netherlands. Thanks to this boat, people will be able to experience this feeling everywhere and share it with everyone all over the world. It’s a fantastic initiative which perfectly embodies the theme of this year’s Amsterdam Gay Pride: share.’
There is room for everyone on the Pridestream. On the pridestream.org website people can record a video to show their Pride on the boat and share the initiative. On 1 August, we are inviting the whole world to get on board with the Pridestream.
