SWEDEN – Former Chief Digital Officer at Omnicom Media Group, Jonas Bäckström has been appointed to lead hasan & partners Stockholm as the marketing network expands across the Nordics.
Bäckström will be working again with former colleagues Daniel Wall and Jakob Swedenborg who he worked with at Farfar.
“Jonas is an exceptional talent who has delivered great work on both the client and agency side. We are ready to take on any client, anywhere,” said Eka Ruola, CEO and CCO of hasan & partners Group.
He joined the industry in 1998 when he joined Leo Burnett. He also had stints in Paradiset DDB, Lowe Brindfors and Farfar. Before joining OMG, he was a global digital and PR director at Pernod Ricard, running the global digital business for The Absolut Company.
“hasan & partners is ambitious and has a reputation for great work. The Stockholm operation has already achieved much in a short space of time and with the team we have, plus support from the hasan & partners Group of agencies, we will quickly grow our domestic and international business,” commented Bäckström.
