SINGAPORE – Cohn & Wolfe Group has appointed Julian Tanner as global technology leader, a newly created role in which he will have day-to-day responsibilities for Cohn & Wolfe’s technology business, driving growth and development across all regions. Tanner will also maintain a leadership role as chairman of AxiCom, working in partnership with its new CEO, who will be named later this week.
At Cohn & Wolfe, Tanner will be charged with cultivating client relationships, providing senior counsel, developing new business and managing teams across Cohn & Wolfe’s international network. He will be based in London and will report directly to Donna Imperato, chief executive officer, Cohn & Wolfe Group.
“Over the past seven years, I’ve been fortunate to have Julian on my team, providing valuable strategy and insights in the technology space and driving AxiCom’s tremendous success,” said Imperato. “Julian brings his deep expertise and leadership skills to expand Cohn & Wolfe’s global technology footprint and broaden its B2B and B2C offering.”
With 30 years of experience in the PR and technology industries, Tanner was most recently CEO and Principal of AxiCom, which he founded in 1994 and built into one of the world’s top global technology PR agencies. AxiCom was acquired by Cohn & Wolfe in 2008 and has since operated as an independent brand within Cohn & Wolfe Group. Tanner’s expertise spans healthcare and broadcast technology, wireless and mobile, enterprise IT, telecoms, clean tech and consumer tech, and he brings experience with top-brand clients such as IBM, Microsoft and Red Hat.
“Cohn & Wolfe’s technology practice has had a lot of momentum over the past year, adding global and local business across healthcare, corporate and consumer technology. Much of this success is due to the agency’s reputation in creativity and branding, which have become increasingly important in this new era of brand-savvy technology companies,” said Tanner. “I see great potential to expand the offering by combining the agency’s creative and branding knowledge with deep tech expertise across industries.”
