SYDNEY — M&C Saatchi has won global creative and strategic duties on Marriott International luxury hotel brand JW Marriott, following a pitch.
It is expected that M&C Saatchi Sydney will lead creative and strategy for the luxury group’s local markets.
JW Marriott has 70 locations in eight regions, including a large footprint in Australia and Asia Pacific.
M&C Saatchi Australia CEO Jaimes Leggett said: “The JW Marriott brand is a global by-word for luxury so we are excited by this opportunity to partner with them in the Asia Pacific region.
“This win demonstrates the wherewithal of M&C Saatchi’s worldwide network of offices to work together for major global brands.”
The pitch was led by M&C Saatchi’s New York office and SS+K, the highly-regarded shop it acquired late last year.
JW Marriott has undergone a major program of expansion and upgrade in recent years that has seen it undertake strategic partnerships with Aromatherapy Associates, Treasury Wine Estates and globally-renowned nutritionist Keri Glassman, in addition to opening new hotels.
