SINGAPORE – JWT Singapore has signed on as a solution provider with Gigya, the Connected Consumer Management Suite, a deal that marks the newest advertising agency partner to join the consumer identity management company’s Asian efforts.
JWT Singapore will join the Gigya NEXUS Partner Ecosystem, a network of over 50 independent software vendors and agencies that provide Gigya customers with its full suite of consumer identity and data management products, which allow businesses to access, collect and manage permission-based consumer identity and behavior data, while providing customer insights.
Headquartered in Mountain View, California, Gigya drives customer acquisition for 700 of the world’s largest businesses, including Forbes, NBC, The NFL, Tommy Hilfiger, and Toyota, and currently reaches more than 1.5 billion unique users per month, JWT said.
“We are excited to be Gigya’s newest agency partner in Asia. It’s thanks to the passion and drive of our digital team, led by Joseph Chua, that we were able to secure this critical deal,” said Frank Bauer, CEO of JWT Singapore. “We look forward to helping our clients leverage Gigya’s innovative suite of services to connect and form closer relationships with their core consumer audiences in Singapore and across the region.”
As part of the alliance with JWT Singapore, Gigya will provide access to any new features and application updates as well as training for the JWT Singapore digital team. Meanwhile, the deal allows JWT Singapore to provide its clients with Gigya’s technology in Asia.
“The goal of Gigya’s NEXUS Partner Ecosystem gives all of our customers a way to buy and implement Gigya’s technology and integrate identity data into leading marketing platforms,” said Patrick McCue, Gigya’s Vice President of Global Channels and Alliances. “We are excited to have JWT as one of our newest partners in Asia. The regional market is growing rapidly, and extending our services through JWT allows us to expand in this fast-paced region.”
