BANGKOK — McCann Worldgroup announced that Kamonwan Saenissara has been hired as head of strategy at McCann Worldgroup Thailand, effective today. In this position, she will lead the Bangkok planning team and the agency’s major strategic initiatives in addition to championing Truth Central, McCann Worldgroup’s global thought leadership unit. She will report to Monica White, CEO of McCann Worldgroup Thailand and Richard McCabe, regional planning director, McCann Worldgroup Asia Pacific.
“We are looking forward to utilizing Kamonwan’s diverse strategic planning experience for our clients,” said Monica White. “She will guide our strong strategic planning unit toward insights that will deliver results – not just for existing projects, but new and innovative ways to look at the client’s business. At McCann Worldgroup, we are dedicated to uncovering truths that drive business, and bringing Kamonwan into the Truth Central unit will lead us to discover consumer insights that inspire new ideas and inspiration.”
Kamonwan, previously with Ogilvy & Mather, brings 10 years’ experience, in strategic planning to McCann Worldgroup Thailand. She has earned local and international awards including WARC Prize for Strategy, Asian Marketing Effectiveness, and Adman’s Ad that Works. Her experience ranges across different categories including alcoholic beverages, home solutions, health and beauty and financial services.
“What attracts me to McCann is its core belief in ‘Truth Well Told.’ I strongly believe that for any campaign to be successful, it must be rooted in the truth; whether it’s a human truth, a brand truth, or a cultural truth, and of course you have to tell that truth in an exceptionally compelling way,” added Kamonwan.
