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LONDON – Following a competitive pitch process, London-based international fashion house Karen Millen has appointed content and digital engagement agency AllTogetherNow to handle the social, content, media and paid social media placement account for the premium womenswear brand as they embark on a wider digital brand transformation.
AllTogetherNow, part of The&Partnership, was appointed by Karen Millen and tasked with rethinking how the fashion brand approaches its social activity, using innovative technologies to deepen consumer connections and grow positive brand affinity amongst its target audience.
When asked why they appointed AllTogetherNow, Charlotte Ellis, Customer Director at Karen Millen said: “AllTogetherNow impressed us with the depth of their strategic thinking that was brought to life by genuinely innovative ideas perfectly in tune with our target audience. We’re confident they understand our future ambitions as a brand and can deliver a unique blend of creative, content and smart media distribution through our social channels that will have an immediate positive impact on our business.”
Steve Parker, Managing Director, AllTogetherNow said: “This is a really exciting win for AllTogetherNow – there is no better time to tell the incredible Karen Millen story to a new audience in a way that gets maximum value from the social and digital space. The brief is perfect for our data-driven approach to Smarter Content and social that thrives in the fast moving world of fashion.”
The retailer currently operates in 348 locations and 44 countries around the world, which includes around 100 stores and concessions in the UK. AllTogetherNow will begin creating social content and strategy immediately.
