APAC – Mindshare Asia Pacific has expanded the role of Kevin Rooney, managing director of boutique agency m/six Asia Pacific, to become Mindshare APAC’s Chief Growth Officer, effective immediately.
The new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams.
Rooney, a 12-year WPP veteran, takes over from Wendy Walker, who left the agency to become CMO of Manulife in July of 2015.
Launched in 2013, m/six has been pound for pound the most successful agency in GroupM, with over 50 clients across their four markets (Malaysia, Indonesia, India & Singapore),
“Running a start-up agency is a difficult venture, and Kevin has proven with m/six that passion and agility can lead to an excellent track record for both an agency and their clients. I am delighted to have him working with us again and look forward to having him bring this same spirit and mindset to Mindshare,” Ashutosh Srivastava, CEO, AMEA & Russia/CIS, commented on the appointment.
Rooney also commented on the appointment stating: “At m/six we have always been renegades, working at a tremendous pace, allowing our teams the freedom to come up with daring and challenging ideas, and then bringing these ideas to life for our clients.”
“The Mindshare values of speed, teamwork and provocation are ones that we have lived and breathed since our inception. Working across both agencies marks a significant change in the way that m/six will collaborate with Mindshare; from a resourcing and product development perspective.”
