MANILA, PHILIPPINES – Truly an evening celebrating the best of the best in Philippine advertising, the 4As Creativefest 2019 concludes by honoring the top agencies of the country at the Kidlat Awards 2019.
Hosted by Arturo Daza and Elisse Joson, the evening was kicked off with the CRAFT category awardees:
#Kidlat2019 #Creativefest2019 Congratulations to the Silver winners for the Craft category: @McCannMNL @DentsuJaymeSyfu @tbwasmp, @JWTAsiaPacific Manila, @bbdoguerrero, Petch, @leoburnettph, @NuWorksPH, Woo, Film Pabrika@4AsPhilippines
Sponsor— adobo magazine (@adobomagazine) April 26, 2019
#KidlatAwards2019 @VMLYR PH wins a Gold for “Lending Voice to the Silenced” under the CRAFT Category. Congratulations!#CreativeFest2019 @4AsPhilippines pic.twitter.com/SfZuXS6Mjb
— adobo magazine (@adobomagazine) April 26, 2019
#Kidlat2019 Congratulations to @bbdoguerrero for winning GOLD with “Wrong World Finals” for Best Art Direction! #Creativefest2019 @4AsPhilippines pic.twitter.com/L5k2WpwDH3
— adobo magazine (@adobomagazine) April 26, 2019
#KidlatAwards2019 @tbwasmp bags a Gold for “Disgusting Stories” under the Craft Category ‘Best Audio Craft’. Congratulations!#CreativeFest2019 @4AsPhilippines pic.twitter.com/iNL5C8VcIn
— adobo magazine (@adobomagazine) April 26, 2019
#Kidlat2019: @gigil_ph takes home gold for Craft: Best Copywriting with “Konsulta Dok Internet”#creativefest2019 @4AsPhilippines pic.twitter.com/4juee43HfZ
— adobo magazine (@adobomagazine) April 26, 2019
#KidlatAwards2019: Gold win for Petch Manila’s “Alienation” under the Craft category ‘Best Direction’. Congratulations!#CreativeFest2019 @4AsPhilippines pic.twitter.com/NIUFf7P7uF
— adobo magazine (@adobomagazine) April 26, 2019
#Kidlat2019: Cheers to @leoburnettph for bringing home the gold for Craft: Best Production Design with JAPAN#Creativefest2019 @4AsPhilippines pic.twitter.com/qD7mhCoOQn
— adobo magazine (@adobomagazine) April 26, 2019
Campaigns and agencies that embraced technology with creativity were awarded next for the Creative Technology & Media category, with Leo Burnett Manila and BBDO Guerrero coming out on top. No winners were named for the Gold metal.
The Lifetime Achievement Award was then handed to legendary members of the advertising industry who paved the way for Philippine creativity to be the booming sector it is today: Cherry Gambol and Eleanor Modesto.
#KidlatAwards2019 Lifetime Achievement Award goes to “Dynamite Dressed in Cotton Candy” Cherry Gambol. Congratulations and we applaud everything you’ve done for the industry!#CreativeFest2019 @4AsPhilippines pic.twitter.com/DrSXVxKZTN
— adobo magazine (@adobomagazine) April 26, 2019
#Kidlat2019: We salute Eleanor Modesto, Lifetime Achievement recipient, for everything you’ve done to pave the way in Philippine advertising!#Creativefest2019 @4AsPhilippines pic.twitter.com/JOFjU9vyqq
— adobo magazine (@adobomagazine) April 26, 2019
In this era of content, brilliant storytelling is an utmost must. With this, the campaigns who have executed it the best were awarded for the Creative Storytelling category:
#Kidlat2019: Cheers to everyone bringing home the silver metals for CREATIVE STORYTELLING! @gigil_ph @tbwasmp Petch&Partners @McCannMNL@leoburnettph @JWTAsiaPacific
Manila #creativefest2019 @4AsPhilippines— adobo magazine (@adobomagazine) April 26, 2019
#KidlatAwards2019 Congratulations to @gigil_ph for KonsultaMD ‘Doc Internet’ under the Creative Storytelling category. Great job! #CreativeFest2019 @4AsPhilippines pic.twitter.com/pOh3fZ5A4C
— adobo magazine (@adobomagazine) April 26, 2019
#KidlatAwards2019: Bringing home GOLD for Creative Storytelling: @McCannMNL for “Fully Booked: Lives 2.0 – Darling” #Creativefest2019 @4AsPhilippines pic.twitter.com/gUuZgudYt1
— adobo magazine (@adobomagazine) April 26, 2019
#KidlatAwards2019 @tbwasmp wins a Gold Public Relations for “Disgusting Stories” under the Creative Storytelling category. Congratulations!#CreativeFest2019 @4AsPhilippines pic.twitter.com/LKvWkV0jNC
— adobo magazine (@adobomagazine) April 26, 2019
Behind every award-winning campaign is a why that fuels it with the right amount of power and relevance to make a change in the world. Thus, the campaigns that served their Creative Purpose well truly deserved to be honored for its use of creativity in impacting society and the world.
#KidlatAwards2019: @tbwasmp wins a Silver Metal under the Creative Purpose category. Congratulations! #CreativeFest2019 @4AsPhilippines
— adobo magazine (@adobomagazine) April 26, 2019
#KidlatAwards2019: Congratulations to @DentsuJaymeSyfu for taking home the GOLD Metal for Creative Purpose with National Bookstore’s ILLITERHATE! #creativefest2019 @4AsPhilippines pic.twitter.com/YGrelHNgJV
— adobo magazine (@adobomagazine) April 26, 2019
#KidlatAwards2019: What a well-deserved win for @tbwasmp “Liliosa Hilao” who wins a Gold under the Creative Purpose. Congratulations!#CreativeFest2019 @4AsPhilippines pic.twitter.com/sdU1bz8gJg
— adobo magazine (@adobomagazine) April 26, 2019
#KidlatAwards2019: More awards for @tbwasmp‘s “Disgusting Stories”! Taking home the GOLD under Creative Purpose: Public Services and Cause Appeals#Creativefest2019 @4AsPhilippines pic.twitter.com/F4ex6DUH1e
— adobo magazine (@adobomagazine) April 26, 2019
Campaigns that drove their goals home with insightful and powerful content ruled the Creative Effectiveness category, with the SILVER metals being awarded to Leo Burnett Manila and TBWA\ Santiago Mangada Puno.
#KidlatAwards2019 @tbwasmp brings home the GOLD for “Disgusting Stories” under Creative Effectiveness – Film. Congratulations!#CreativeFest2019 @4AsPhilippines pic.twitter.com/RbZjLHQyxb
— adobo magazine (@adobomagazine) April 26, 2019
Some of the advertising industry’s most influential members today were given recognition as Hall of Fame awardees for their stellar work, inspiring careers and incessantly curious and creative minds.
#KidlatAwards2019: Tito Jake Tesoro of @FCBglobal Manila is one of tonight’s HALL OF FAME recipients! Cheers! #Creativefest2019 @4AsPhilippines pic.twitter.com/hMmMAXMqpr
— adobo magazine (@adobomagazine) April 26, 2019
#KidlatAwards2019: Another HALL OF FAME awardee, Bryan Siy, ECD of @tbwasmp! Congratulations!#Creativefest2019 @4AsPhilippines pic.twitter.com/O2m40KAU1O
— adobo magazine (@adobomagazine) April 26, 2019
#KidlatAwards2019: Cheers to HALL OF FAME awardee and the birthday boy, Mr. Brandie Tan of @JWTAsiaPacific Manila! #Creativefest2019 @4AsPhilippines pic.twitter.com/YsdNnM32Vk
— adobo magazine (@adobomagazine) April 26, 2019
The Kapisanan ng mga Brodkaster ng Pilipinas (Association of Philippine Broadcasters) also gave a special “Ad of the Year” award to Dentsu Jayme Syfu for “Belo Tennis”.
The next generation of creatives to represent the Philippines in other parts of the world will be given a chance to fly and join the Young Lions Competition in Cannes, and the Young Spikes Intergrated Competion.
#KidlatAwards2019: Representing the future of Philippine creativity and advertising at Young Spikes 2019 are Alexa Remalante & Renzo Valmonte of @DentsuJaymeSyfu! Cheers! #Creativefest2019 @4AsPhilippines pic.twitter.com/nZp0TNuyBb
— adobo magazine (@adobomagazine) April 26, 2019
#KidlatAwards2019: Heading to France for the Young Lions Competition are Ali Sadsad & Nori Hernandez of @PJimenezBasic ! Bring home the bacon! #Creativefest2019 @4AsPhilippines pic.twitter.com/uqjQHuJECc
— adobo magazine (@adobomagazine) April 26, 2019
Both the prestigious Kidlat Sinag and Grand Kidlat awards were awarded to TBWA\ Santiago Mangada Puno for their astounding work on “Disgusting Stories”.
Film Pabrika Inc. is named Production House of the Year for their consistenly stunning and moving work.
#KidlatAwards2019 And the Production House of the Year goes to Film Pabrika, Inc. Stellar job!#CreativeFest2019 @4AsPhilippines pic.twitter.com/wYXjSh13X9
— adobo magazine (@adobomagazine) April 26, 2019
This night’s brand with the most award-winning campaigns is Bahay Tuluyan Philippines (Shelter House):
#KidlatAwards2019: Winning the most number of metals for their ads this year is Bahay Tuluyan Philippines (Shelter of the House), the night’s Advertiser of the Year! #Creativefest2019 @4AsPhilippines pic.twitter.com/hBru4dF8GT
— adobo magazine (@adobomagazine) April 26, 2019
Finally, the award everyone was waiting for! After bagging the most awards for the evening’s set of categories, TBWA\ Santiago Mangada Puno comes out on top as the 2019 Kidlat Awards Agency of the Year.
