HONG KONG – Celestial Tiger Entertainment (CTE), the operator of the largest bouquet of pan-Asian channels dedicated to Asian entertainment, announced that its original production The Ultimate BROcation, won its premiere timeslot among pay-TV audiences in the Philippines and Malaysia. Produced for CTE’s action entertainment channel KIX, The Ultimate BROcation is a reality series following the adventures of four male celebrities from Southeast Asia as they revel on a vacation of every guy’s fantasy in Hong Kong. The four “Bros” are Billy Crawford from the Philippines, P.K. from Thailand, SonaOne from Malaysia, and Bjorn Shen from Singapore.
In the Philippines, the premiere episode of The Ultimate BROcation, on 14 December, won its timeslot with its target audience of males 20 to 39 among regional English general entertainment (GE) channels (1). The show was also the highest-rated premiere of any KIX reality series in 2016 (2). In addition, the premiere episode grew its Wednesday night at 9pm timeslot by 269% compared to the timeslot’s average viewership in 2016 (3).
In Malaysia, the premiere episode of The Ultimate BROcation also edged out the competition and won its timeslot with Astro male audiences 20 to 39 across English general entertainment (GE) channels (4). The show’s premiere also grew its Wednesday night at 9pm timeslot by 88% compared to the timeslot’s average viewership with males 20 to 39 in 2016 (5).
The Ultimate BROcation is produced by KIX and Endemol Shine Group, is supported by Hong Kong Tourism Board and co-sponsored by DJI, Cathay Pacific and the Harbour Grand Hong Kong.
