NEW YORK – Kohler Co., a global leader in the manufacture of kitchen and bath plumbing products, selected Ketchum as its public relations agency of record after a competitive pitch.
“We look forward to developing a strategic long-term partnership with the Ketchum team, whose passion embodies Kohler Co.’s ethos of design, innovation and an elevated customer experience,” said Elizabeth Brady, SVP of global brand management at Kohler Co. “Ketchum’s deep home and design expertise, proven strategic and creative thinking, and global scope and scale position the agency well to help us evolve our communications platform and elevate our portfolio of brands.”
As agency of record, Ketchum will support Kohler Co.’s family of brands within its four business units – Kitchen & Bath fixtures, Interiors, Power and Hospitality. The agency will provide strategic counsel on Kohler Co.’s corporate and consumer brand communication efforts, including thought leadership, sustainability and social media.
“We have long admired Kohler’s bold brand, and the company has so many stories to share. We’re excited to partner with Kohler to bring these stories to life in break through ways,” said Sara Garibaldi, SVP and director of Ketchum’s New York Brand Practice.
Ketchum joins Kohler Co.’s integrated marketing team which includes sister Omnicom agencies DDB, PHD and Organic, which are responsible for advertising, media buying, and digital, respectively.
