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ASIA-PACIFIC – JUNE 2011 – Komli Media, a leading digital network platform in Asia Pacific, announced the acquisition of Aktiv Digital, one of the largest and fastest growing digital media companies in Asia.
The acquisition will enable Komli Media to get access to the leading advertisers and publishers in one of the fastest growing digital markets in the world and be the only ad network that can offer marketers and publishers a single marketing and monetization window across three of the largest and fastest growing markets in the region –India, South East Asia (SEA) and Australia.
With online penetration rates topping 70% in several markets, already surpassing developed digital markets like the UK and USA, SEA represents the world’s largest growth opportunity in digital marketing.
Aktiv, founded in Singapore in 2007, has a consolidated platform for buying online media across its Premier, Target and Performance product suite that delivers single-site buys, content channels and a CPC and CPA performance based offering with re-targeting capabilities. Aktiv has been working with over 500 brands in the last 3 years across this platform.
As part of the focus on accelerating growth in the region, all the staff of Aktiv has been retained, with Sales Director Chris Pattinson promoted to Chief Revenue Officer. The team has been further enhanced with addition of Calvin Choi, previously with TravelZoo, as Business Development Director to expand its publisher footprint across the region. The company plans to leverage its strength and expand into more markets in SEA and bring new product offerings to the market.
Nick Fawbert, Head of the IAB, was enthusiastic about such partnerships and the growth they deliver for the industry, “The interactive industry in SEA has demonstrated growth in excess of 35% per annum in the last 3 years. The partnership between Komli and Aktiv is another demonstration of how local expertise wedded to international investment is taking our industry to the next level.”
Akshay Garg, VP International for Komli Media added, “We are assembling a top-notch team to grow our business in this region aggressively. Having a footprint in SouthEast Asia gives us the ability to present a pan-regional solution to clients looking for marketing and monetization opportunities in APAC, and furthermore allows us to offer a broader set of Asian ethnic audiences to our clients in North America, Australia and the UK.”
Komli Media’s network now reaches out to more than 60 million users across Asia Pacific. Komli Media offers solutions across the digital landscape which includes Performance Marketing, Brand Solutions, Video Advertising, Search, Social Media and Mobile and is excited about rolling these out across SEA through Aktiv.
Headquartered in Mumbai, Komli Media also has offices in Bangalore, London, Melbourne, New Delhi, New York, Palo Alto, Singapore, Sydney and Toronto.
