NEW YORK CITY – New York Festivals International Advertising Awards (NYFAA) announced the first twelve members of the 2017 Executive Jury, March 1. Creative directors from many of the world’s top agencies will select the World’s Best Advertising in New York City, from April 7-11.
For the seventh consecutive year, 24 acclaimed creative leaders from around the world will review entries into the NYFAA. NYF’s online Grand Jury will select shortlisted entries, to be judged by the Executive Jury.
Michael O’Rourke, NYFAA President, notes that the “trust factor,” apart from credibility, is among the characteristics he looks for in a jury member.
“Entrusting this accomplished group of colleagues with the sShortlist means that entrants are secure in knowing that their work is seen with open eyes and held in the utmost regard, viewed not as an entry, but as a collective effort of many, aiming to create something unique, heartfelt, and memorable,” adds O’Rourke.
Below is the complete list of the 2017 Executive Jury.
Nils Andersson, Asia Creative President and Greater China President, TBWA\Asia
Frank Bodin, Chairman & Chief Executive Officer, Havas Switzerland
Jim Elliot, Global Chief Creative Officer, Arnold Worldwide USA
Tobias Grimm, Creative Managing Director, BBDO Berlin GmbH Germany
Erh Ray, Co-CEO/Chief Creative Officer, Havas Worldwide Latin America, Brazil
Leigh Reyes, President and Chief Creative Officer, MullenLowe Group Philippines
Jo Shoesmith, Chief Creative Officer, Campbell Ewald North America USA
Yasuharu Sasaki, Head of Digital Creative / Executive Creative Director, Dentsu Japan
Guan Hin Tay, Global Executive Creative Director, JWT Singapore
Marco Venturelli, Chief Creative Officer, Publicis Italy
Ralph Watson, Chief Creative Officer, CP+B Boulder USA
Susan Young, EVP/ Executive Creative Director, McCann Erickson NY USA
NYFAA will announce the rest of the Executive Jury in the coming weeks.
More than 400 Executive and Grand Jury members will judge entries into the 2017 competition. 400,000 votes towards the World’s Best Advertising will come from a network of creatives from around the world. NYF’s patented Matrix Judging System will serve as the 2017 Executive Jury’s metric in evaluating the results of the competition. With 50% of the vote based upon its concept / idea, 25% stemming from its brand and market relevance, and 25% pulled from its production execution, each entry will earn scores based on its own merits.
Creative panel sessions and networking events will be held on May 18 at the NYIT Auditorium in Broadway while the annual New York Show awards ceremony and gala will take place at Jazz, located at Broadway, as well.
NYFAA will receive entries for the 2017 competition until March 13th.
