MUMBAI – HDFC Life and Leo Burnett have taken a strong step towards providing a new digital platform to the customers, enabling them to leave behind more than just money.
The digital platform called #MemoriesForLife allows the man of the house to record little anecdotes, words of wisdom and life lessons, so that he continues to guide his loved ones in his absence.
The idea comes from the customer understanding that, often, a lot is left unsaid in the strife for securing the future of loved ones. Here’s how it works: Record your message on the #MemoriesForLife platform, set the date and time you want your loved one to receive it and HDFC Life is committed to ensure its delivery.
This is a strategic move to shift insurance from a transactional space to an emotional space, and to remind the man of the house that he means a lot more to his family than just money.
This digital platform will be launched via an integrated campaign designed for both offline and online media.
With this, Leo Burnett continues to create acts and solutions that trigger a larger and much sought-after change for brands.
The agency’s idea to roll this digital platform out received an instant nod from the leading life insurance company, making it the first ever brand in the banking and insurance category to pass on ‘memories’, helping the hard to replace man leave behind much more than his financial legacy.
