SHANGHAI – Danny Mok has been appointed CEO for Leo Burnett China’s operations. The appointment is official as of February 10, 2015 and will see Mok report directly to Ziebinski. Based out of Shanghai for his new role, Mok will be responsible for Leo Burnett operations in Shanghai, Beijing and Guangzhou.
“Danny brings with him a well-rounded marketing experience in senior roles across agency and client-side. With 20 years of experience in Shanghai and Hong Kong, he understands the market and has firsthand knowledge of the challenges confronting brand marketers today and how agencies can deliver value for them. I am confident that under Danny’s leadership, Leo Burnett is on track for great success in China,” said Leo Burnett Asia Pacific chairman and CEO Jarek Ziebinski.
Tom Bernardin, chairman and CEO, Leo Burnett Worldwide said, “Success in China is a top priority for the Leo Burnett Worldwide Group. I am supremely confident in Danny’s ability to help us deliver strong growth and creativity for our clients in China.”
Speaking about his appointment, Mok said, “I’m very pleased to join Leo Burnett, and am impressed by the company’s unique culture and the great leadership in Asia under Jarek. China is the world’s most exciting market, albeit the most complex one, and I hope to bring along my energy, knowledge and experience to unveil the true potential of Leo Burnett in China.”
With two decades of agency and client-side experience in marketing across Shanghai and Hong Kong, Mok is a seasoned marketer with a proven track record in both brand and agency building. He started his career in the marketing industry at DMB&B 20 years ago and went on to work at companies including Grey, BBDO, PCCW and CSL.
Most recently as chief marketing officer for Hong Kong’s mobile communications operator, CSL Limited, Mok led and managed the marketing department to deliver core business initiatives for all CSL brands – CSL corporate brand, 1010, One2Free and New World Mobility.
Prior to that, Mok spent eight years at Grey in Shanghai and Hong Kong where he successfully turned the Shanghai operation around -post the network’s acquisition by WPP- into an award-winning agency.
During his tenure, not only did he double the business of both agencies, he led them to achieve multiple business and creative successes. This includes establishing Grey Hong Kong’s creative reputation and raising its ranking consistently in the leading positions across local, regional and global creative award shows (Hong Kong Kam Fan, LongXi, AdFest, Spikes and Cannes).
Under Mok’s leadership, Grey Shanghai also won its first Cannes Lion in 2011. He also played a pivotal role that led to Grey’s winning of Campaign Asia’s 2013 Agency of the Year, Greater China.
