MUMBAI – Leo Burnett India has recently appointed Rachita Dutta as business head at its Delhi office. In her new role, Dutta will work closely with Samir Gangahar, executive director of Leo Burnett Delhi, to help grow the agency’s business by focusing on organic and new business growth.
Commenting on the appointment, Gangahar said, “I am delighted to have Rachita on board. Her depth of knowledge and experience across categories and geographies would really add to the agency’s capabilities. Moreover, having had the experience of heading an agency, Rachita will add immense value to the leadership team in Delhi.”
Dutta said, “I have always admired the work produced by Leo Burnett from a standpoint of strategy and the final creative product it delivers to solve its clients’ problems. With changing times,
the agency is evolving as a holistic unit which is not only equipped to offer traditional communication solutions but also more contemporary services like digital, activations, etc. I look forward to work with Leo Burnett Delhi’s young and talented team to create communication that is creatively stimulating and relevant in the real world.”
Dutta joins Leo Burnett from Grey Sri Lanka where she was country head. During her tenure there, she played a hands-on role of consolidating existing businesses and growing the agency’s revenue through new business wins. Prior to joining Grey Sri Lanka, Rachita led Rediffusion Y&R’s LG business out of its Delhi office and also held a two year stint as the vice president of Lowe Delhi.
Early in her advertising career, she joined Grey Delhi as account executive. In her seven-year stint with the agency, she rose through the ranks to the position of account group head and launched GSK Oral Care products and Revelon’s Colorstay make-up range in India.
She left Grey in 2003 to take up the position of account director at Contract Advertising to manage ABN AMRO Bank’s consumer and retail banking account. After three years with Contract
Advertising, she re-joined Grey as Regional Group Account Director at its Kuala Lumpur office, where for the next two years she managed the regional brand communications for Sara Lee – Ambi Pur, Kiwi-Shoes and its other household brands, and GSK’s Horlicks, Ribena, Sensodyne and Eye Mo.
