HONG KONG – Leo Burnett HK Regional Creative Director Julián Hernández has been appointed as Executive Creative Director of Geometry Global HK where he will lead the creative team and work across all client accounts to ensure the quality of the work matches the growth of the business.
In his role, Julián will report to David Paysant, Managing Director, Geometry Global Hong Kong, who said, “We are thrilled to have Julián on board leading the Hong Kong creative team. He has a proven record in consistently delivering award-winning work and as we look to elevate world-class campaigns for our clients, his creative expertise and international experience will be invaluable.”
During his stint in Leo Burnett, Hernández led the P&G Greater China business. He has worked extensively on a number of key client campaigns, including Coca-Cola, General Motors and Nestlé, across Hong Kong, China and South America, and won a number of local and international awards, such as the EFFIE Awards, AdFest, New York Festivals and FIAP.
“It’s an exciting time to join Geometry Global. I have long admired the quality of work that the business produces and the people that have made the company so successful. I’m ready to hit the ground running,” commented Hernández.
