FRANCE – A campaign breaking language taboos and a talking fish from Leo Burnett Mexico and DigitasLBi New York has won the coveted Grand Prix at the Lions Health 2015 tonight.
(Top) DigitasLBi picks up their Grand Prix trophy in Pharma for “Take It From A Fish” (Bottom) while Leo Burnett México picks up the Grand Prix in Health & Wellness for “Intimate Words”
Taking the Grand Prix and a Silver Lion for Health & Wellness is Intimate Words for Procter & Gamble, where Leo Burnett Mexico worked with experts and communities in rural Mexico to create the missing words to name key organs of the female reproductive system in the fight against cervical cancer.
Meanwhile, DigitasLBi New York took home not just the Pharma Grand Prix but also a Silver Lion and a Bronze Lion for “Take it from a Fish” for Astra Zeneca – a notable win considering that the 2014 jury for the category decided not to handover the Grand Prix in the inaugural Lions Health.
The Publicis-owned agency’s hilarious social awareness campaign aimed to educate folks on very high triglycerides with 13 video episodes featuring talking fishes in a supermarket.
Lions Health awarded a total of 67 Health & Wellness Lions and 30 Pharma Lions this year.
With a total of 17 awards, Brazil had the biggest metal haul in Health & Wellness, together with United Kingdom with 11 in the Pharma category.
Asia Pacific Performance
A total of 19 out of 97 Lions Health winners are representatives of Asia Pacific.
Japan follows with three Bronze Lions won by Ogilvy & Mather Japan’s campaign for Condomania and another Bronze Lion scooped by Hakuhodo Tokyo for their campaign, ‘Kagame’ for Tomato. Meanwhile, Hakuhodo Kettle scored a Bronze Lion under Pharma for their campaign ‘Eye Play the Piano’ for The University of Tsukuba’s Special Needs School.
Singapore’s Grey Group scored one Silver Lion and two Bronze Lion while TBWA\Santiago Mangada Puno from the Philippines and and Y&R Shanghai from China took home one Bronze Lion each.
Ogilvy and Mather Mumbai and Medulla Communications from India also got one Silver Lion and one Bronze Lion respectively.
The campaign, ‘Look at Me’ for Samsung Electronics by Cheil Worldwide from South Korea also scored a Bronze Lion.
View the full list of Lions Health Awards 2015 winners here:
Health & Wellness
Lions Health – Health and Wellness Winners
Pharma Winners
