INDIA – Leo Burnett and online buy & sell platform OLX India has just launched a new campaign that let sellers create their own video ads for more engaging content.
It’s called #OLXMadAds and it works with user-generated content in form of video ads. Using 10 specially created characters and a few clicks, sellers can create their own MadAd that’s as entertaining as it is informative.
The 10 characters created by Leo Burnett are Astronaut Nasa Musa, YogaNand Shri, Bomb Bomb Bole, Dr Threesome Awesome, Death of Elizabeth, Lallan Top, Law-D Lady, Mr. Bananas, Aachoo Pichoo and Silly Lilly.
Gaurav Mehta, Chief Marketing Officer, OLX South Asia, said, “We have evolved to the times when transactions become easier if the ad content is both functional and interesting. In our continued endeavour to assist users in selling faster, this campaign does a good job of educating users with a different perspective.”
“The #OLXMadAds campaign extends our brand philosophy further. User generated content is core to the OLX platform and hence it is important for OLX to help our users generate high quality and engaging ads.”
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