Singapore – Budget carrier Tigerair has tapped Leo Burnett Singapore to handle its social media business across Hong Kong, Indonesia, Singapore and the Philippines.
Won via a pitch with unnamed agencies, Leo Burnett will be tasked to oversee Tigerair’s official accounts on Facebook, Twitter, and Instagram. Rebecca Ang, General Manager of Leo Burnett Singapore, led the pitch.
“Leo Burnett has impressed us with their out of the box thinking and understanding of our brand. The chemistry from both teams are strong and we’re looking forward to collaborative work,” commented Teh Yik Chuan, Director of Sales & Marketing of Tigerair.
Chris Chiu, CEO of Leo Burnett (pictured) adds, “We were able to distil their brand in a honest way and showed how we could maximize Tigerair’s social presence to the next level.
Established in 2004 in Singapore, Tigerair operates flights to 39 destinations across Asia such as Singapore, Bangladesh, Greater China, India, Indonesia, Malaysia, Maldives, Myanmar, Philippines, Taiwan, Thailand, and Vietnam
