HO CHI MINH – Leo Burnett was recently appointed as the digital agency of record for Samsung in Vietnam following a competitive pitch that involved four other agencies. The appointment is official as of today, June 1st.
Commenting on the win, Kate Bayona-Garcia, head of digital and innovations, Leo Burnett Vietnam said,” We are thrilled to be working with Samsung, one of the world’s most exciting brands, to help them drive its leadership position in the digital space in Vietnam. This is an amazing win for us and an excellent testament of the stronghold of Leo Burnett’s digital capabilities in the Vietnamese market. We are currently looking at doubling the team to drive the impactful success we aim to achieve for Samsung’s digital marketing ambition.”
For two years in a row, Leo Burnett Vietnam’s successes have been recognized at the leading regional Agency of the Year awards show organized by Campaign Asia where the agency was the Gold winner for Agency of the Year (2013 and 2014). At the same show, they were also the Silver award winner in Digital Agency of the Year (2014).
Last year, their “Self-V” campaign project for Samsung Galaxy V also nabbed the coveted “Best in Show” award at Vietnam’s first SMARTIES Mobile Marketing Awards. The same campaign was also awarded Gold in “Product Launch” and “Mobile Website” categories as well as Silver in “Cross-media Integration”.
