SAN FRANCISCO – Independent agency LewisPR has rebranded to introduce a new logo and dropping the word “PR” from its name as it expands into a full-service communications agency.
The move has been in the works since 2013, when the agency acquired Boston-based integrated PR, marketing, and business strategy firm Davies Murphy Group, which will now be rebranded as Lewis.
DMG’s PR team, under SVP Doug Broad, has been integrated with Lewis in Boston. SVP Lisa Paglia is leading the roll-out of marketing services across the US, Europe and Asia Pacific. DMG founders Eric Davies and Andy Murphy will move on as strategic counsel and global brand strategy officer at Lewis, respectively.
Other acquisitions Lewis had in recent years include digital firm Piston this year and PageOne PR in 2010.
“Over the past three years we have invested organically and inorganically to add the skills that clients need in a digital future. We can now provide an agile “pan-domain” service through wholly-owned offices around the world. Clients gain greater flexibility and value because they can add services and geographies at their will,” said Chris Lewis, CEO.
“Our new brand identity reflects this much broader proposition. It expresses our vision for a new kind of agency built for the future of communications. LEWIS balances global scale and experience, with an entrepreneurial mindset and unconventional approach. That’s what we believe the top brands will look for over the next five years.”
Lewis marketing will work closely with the agency’s digital arm, Lewis Pulse, which runs sophisticated social media and digital programs that drive leads and build awareness.
Lewis’ research group will also collaborate on marketing accounts, providing market analysis, brand awareness studies and customer segmentation. The research and insights service, launched in late 2014 under Matt Robbins, has grown steadily thanks to client demand for primary research.
The new brand can be seen at the agency’s new web site: www.teamlewis.com. The ‘teamlewis’ domain reflects Lewis’ entire approach: one team spanning multiple countries and practices.
