NEW YORK – London International Awards (LIA) has announced the shortlist for Branded Entertainment.
Whilst the LIA judging in Las Vegas is well underway, the Branded Entertainment jury led by Rob Reilly has completed judging. The jury panel, including Keith Cartwright, Andrew Keller, Jaime Robinson, Kazoo Sato, Jimmy Smith, Matt Talbot, and Patricia Weiss, worked diligently to be sure that the best work was awarded.
There are 52 shortlisted entries in the medium, with the United States (24) leading the way, followed by the United Kingdom (6) and Germany (4).
Winners will be announced on 2nd November.
Complete list of Branded Entertainment Shortlist (by country):
AUSTRALIA:
ClemengerBBDO Sydney, Sydney – Whiskas Cat Hacks “Cat Hacks” – Online Series
Cann Melbourne, Melbourne – Melbourne International Film Festival “The Emotional Trailer” – Experiential/Live Events
BRAZIL:
ASAS – International Collective of Storydoers, São Paulo – Itaú “Father, by Guga Kuerten” – Documentary Short Film
CANADA:
lg2, Montreal – Blind Love – Scripted Short Film
FRANCE:
FRED & FARID, Paris – Louis XIII Cognac “#Notcomingsoon” – Trans-Media
Havas Paris, Puteaux – Fondation Chirac “Starfaker” – Social Awareness
GERMANY:
BBDO Group Germany, Berlin – smart fortwo cabrio 453 “Most Open Test Drive” – Experiential/Live Events
HEIMAT, Berlin – Hornbach “Man Cave” – Online Series
Jung von Matt, Hamburg – EDEKA “Home for Christmas” – Scripted Short Film
Ogilvy Germany – Gesicht Zeigen “Mein Kampf – Against Racism” – Social Awareness
ISRAEL:
McCann Tel Aviv, Tel Aviv – IKEA “Big Brother Unboxing” – Television Program – Single Reality/Unscripted/Alternative Show
ITALY:
Publicis Italy, Milan – Heineken “The Live Tube” – Television Program – Taped or Live Event
Publicis Italy, Milan – Heineken “The Dilemma” – Experiential/Live Events
JAPAN:
TBWA\HAKUHODO Inc., Tokyo – Tourism Australia “GIGA SELFIE” – Experiential/Live Events
TBWA\HAKUHODO Inc., Tokyo – Lyrical School “Native Mobile Music Video” – Music Videos
PUERTO RICO:
J. Walter Thompson Puerto Rico, San Juan – Triple-S Advantage “38 Years Later” – Scripted Television Movie
McCann Worldgroup Puerto Rico, San Juan – Primera Hora “Pepito” – Social Awareness
SPAIN:
Leo Burnett Madrid, Madrid – Christmas Lottery “Justino” – Scripted Short Film
SWEDEN:
Forsman & Bodenfors, Gothenburg – Volvo FMX “Look Who’s Driving” – Scripted Short Film
Forsman & Bodenfors, Gothenburg – SK-II “Marriage Market Takeover” – Documentary Short Film
Forsman & Bodenfors, Gothenburg – H&M “World Recycle Week” – Music Videos
SWITZERLAND:
FCB Zürich, Zurich – Hockey Club Davos “Hockey Club Davos – Rink Bingo” – Experiential/Live Events
THAILAND:
GREYnJ United, Bangkok – Nautilus Tuna Spread “The Break-Up” – Scripted Short Film
TBWA/Thailand, Bangkok – L’Oréal Menexpert “Ma-ke-ru-na” – Online Episode/Special
UNITED KINGDOM:
adam&eveDDB, London – Modern Essentials “Becoming Beckham” – Scripted Short Film
AMVBBDO, London – Guinness “Never Alone Documentary” – Documentary Short Film
J. Walter Thompson, London – HSBC “A Living River” – Entertainment Audio
McCann London, London – Xbox / Tomb Raider “Survival Billboard” – Experiential/Live Events
MullenLowe, London – Inspiring the Future “Redraw the Balance” – Social Awareness
The Mill, London – The Guardian “6×9: a virtual experience of solitary confinement” – Virtual Reality
UNITED STATES:
180LA, Santa Monica – UNICEF “Unfairy Tales” – Online Series
Amusement Park Entertainment, Los Angeles – Stride Gum Mad Intense Flavors “Stride Gum Presents Heaven Sent” – Branded IP
Amusement Park Entertainment, Los Angeles – Stride Gum Mad Intense Flavors “Stride Gum Presents Heaven Sent” – Television Program – Taped or Live Event
Amusement Park Entertainment, Los Angeles – Stride Gum Mad Intense Flavors “Stride Gum Presents Heaven Sent” – Experiential/Live Events
Amusement Park Entertainment, Santa Ana – JBL “Bigger Than Us” – Entertainment Audio
BBDO New York, New York – GE “GE Podcast Theatre presents The Message” – Trans-Media
BBDO New York, New York – Mars Chocolate North America / Snickers “Switcheroo” – Experiential/Live Events
BBDO New York, New York – GE Podcast Theatre presents “The Message” – Entertainment Audio
Bob Industries, Santa Monica – S7 Airlines “OKGO Upside Down & Inside Out” – Music Videos
DigitasLBi, Boston – Dunkin’ Donuts On-The-Go App “World’s Fastest Dunkin’ Run; ‘Behind the Scenes’” – Documentary Short Film
Grey New York, New York City – States United To Prevent Gun Violence “Gun Crazy” – Scripted Short Film
Grey San Francisco, San Francisco – Norton “In Search of the Most Dangerous Town on the Internet” – Documentary Short Film
Leo Burnett, Chicago – Van Gogh “Bedrooms” Exhibit “Van Gogh BnB” – Experiential/Live Events
McCann New York, New York – Lockheed Martin “The Field Trip to Mars” – Social Awareness
McCann New York, New York – Lockheed Martin “The Field Trip to Mars” – Experiential/Live Events
McCann New York, New York – Lockheed Martin “The Field Trip to Mars” – Virtual Reality
Ogilvy New York, New York – Qualcomm Snapdragon “Lifeline” – Scripted Short Film
R/GA, New York – Samsung “ANTIdiaRy” – Virtual Reality
Starcom, Boston – Bank of America “Special Olympics with Dustin Plunkett” – Television Program – Taped or Live Event
The Martin Agency, Richmond – Donate Life “The World’s Biggest Asshole” – Scripted Short Film
VML, Kansas City – Tennessee Department of Tourist Development “Born in Bristol” – Documentary Feature Film
VML, Kansas City – MLB Urban Youth Academy “Relay the Way” – Experiential/Live Events
