Asian agencies picked up 11 shortlist mentions under the Non-Traditional category at the London International Awards (LIA).
The jury presided by Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide and Creative Chairman of Publicis Communications and composed of Jeff Benjamin, Executive Creative Director, Barton F. Graf; Jeremy Craigen, Global CCO, INNOCEAN Worldwide; Gaëtan Du Peloux Creative Director, Marcel; Wei Fei, Chief Creative Officer, FCB Greater China; Nicolás Romanó, Creative Director, WMcCann; Eva Santos, Chief Creative Officer, Proximity Spain; Joe Sciarrotta, Chief Creative Officer, Ogilvy & Mather; and Jureeporn Thaidumrong, Chief Creative Officer, GREYnJ United further turned up with 53 shortlisted entries.
The following are the shortlisted entries from Asia.
Branded Content
Pitching French Films to Hollywood
CINÉ-CLUB
Ogilvy & Mather Singapore
Business-to-Business
IBM Cognitive Collection
IBM Watson
Ogilvy & Mather Singapore
Confections/Snacks
GliCode
Glico
Dentsu Inc.
Corporate Image
Roads that Honk
HP Lubricants
Leo Burnett India
Experiential
Roads that Honk
HP Lubricants
Leo Burnett India
The Immunity Charm
Ministry of Public Health, Afghanistan
McCann Worldgroup India
Guerrilla Marketing
The Unusual Football Field
AP (Thailand)
CJ Worx
Interactive Installations
Roads that Honk
HP Lubricants
Leo Burnett India
Live Events – Beyond Advertising
Still Life
END ALS
McCann Tokyo
Green Light Run
adidas PureBOOST
TBWA\Hakuhodo
Public Service/Social Welfare
The Immunity Charm
Ministry of Public Health, Afghanistan
McCann Worldgroup India
Winners will be announced on November 1, 2017
