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LAS VEGAS – London International Awards have revealed Integration, Pharmaceuticals, and Health & Wellness Craft Shortlists.
Twenty-five entries have made it to the Integration shortlist including:
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- FCB/SIX’s “Go Back to Africa” for Black & Abroad – FCB/SIC and Black & Abroad hijack hateful uses of the phrase “Go Back To Africa” on Twitter and turn them into headlines for hyper-targeted ads for each of Africa’s 54 countries. The ads drive to GoBackToAfrica.com – an AI-curated content hub designed to address the lack of representation in commercial travel imagery.
- AMVBBDO London’s “Viva La Vulva” for Essity Libresse/Bodyform – AMV BBDO brings about the taboo-breaking spirit and Bodyform/Libresse’s brand purpose to women’s intimate care.
- FCB India’s “Open Door Project” for the Millennium School – The Open Door Project was created where The Millennium World School opened its doors to underprivileged children after regular classes and devoted its own infrastructure, resources, and teachers. It also reached out to volunteers, activists and NGOs to be part of the movement with a short film and on-ground activation.
The full shortlist for Integration can be found here.
Meanwhile, Pharmaceuticals category has 24 entries, with the most notable ones:
- Ogilvy New York’s “Don’t Live in Denial” for Ohio Opioid Education Alliance – Ogilvy New York turns Denial into the ideal place of parenthood where they can think opioid abuse won’t affect their kids or family.
- TracyLocke Brasil’s “Beautiful Dreamer” for Pfizer – The campaign tells the story of a woman full of life. Suddenly, she sees her dreams come tumbling down after knowing about the disease, but luckily she finds treatment and her dreams are given a second chance.
The full shortlist for Pharmaceuticals can be found here.
Headed by Bernardo Romero, the Health and Wellness Craft category has 19 entries:
- Bensimon Byrne’s “Boys Don’t Cry” for White Ribbon PSA – This film takes a vital look at how boys become men in 2019. It revisits the moments from toddler to teenager—familiar to many boys and their parents—that shape the life of a young man. From the moment he’s told that “boys don’t cry” at an early age, he’s molded to fit an outdated construct of masculinity and to look and act in a way that betrays what he really feels. As the film progresses, we see in tragic detail how a boy with such brilliant potential is emotionally compromised—slowly and deliberately formed to become nothing more than an alpha predator.
- McCann New York’s “Generation Lockdown” for March For Our Lives – March For Our Lives — the student-led organization that emerged in the tragic wake of the shooting in Parkland, Florida — believes politicians have shifted the responsibility of preventing mass shooting to kids — forcing millions of them to become experts in their own survival instead of tackling any meaningful gun reform.
The full shortlist for Health & Wellness – Craft can be found here.
The full set of winners will be revealed in November.
