GLOBAL – The London International Awards has extended its deadline for entries to June 30.
Companies and individuals can continue to submit entries in fifteen unique media: Billboard, Branded Entertainment, Design, Digital, Integration, Music Video, Non-Traditional, Package Design, Poster, Print, Radio & Audio, The NEW, TV/Cinema/Online Film, TV/Cinema/Online Film – Music & Sound and TV/Cinema/Online Film – Production & Post-Production.
Entrants that have already completed the entry process may still enter newly released work.
About 100 top and talented creative people from all over the globe will convene in Las Vegas to judge LIA’s 29th competitions. The 2014 jury presidents include:
Mark Tutssel
Global Chief Creative Officer
Leo Burnett Worldwide
Non-Traditional
Tham Khai Meng
Worldwide Chief Creative Officer & Chairman
Ogilvy & Mather
TV/Cinema/Online Film
Amir Kassaei
Worldwide Chief Creative Officer
DDB Worldwide
Integration
Rob Reilly
Global Creative Chairman
McCann Worldgroup
The NEW
Dörte Spengler-Ahrens
Executive Creative Director
Jung von Matt/Elbe
Print • Poster • Billboard
Jimmy Smith
Chairman / CEO / CCO
Amusement Park Entertainment
Branded Entertainment
Andreas Ullenius
Executive Creative Director
Åkestam.Holst
Digital
Laura Gregory
CEO / Founder
Great Guns
Production | Post-Production & Music Video
Joanina Pastoll
Head of Creative
Cross Colours
Design • Package Design
Scott Cymbala
Executive Producer / Managing Partner
MassiveMusic
TV/Cinema/Online Film – Music & Sound
Jo McCrostie
Creative Director
Global Radio
Radio & Audio
This year, LIA has added an additional medium to the competition – Branded Entertainment. Under the Branded Entertainment umbrella, judges will award creative solutions that is funded by and complementary to a brand’s marketing strategy. This means the work must bear the brand’s personality, positioning and marketing objectives. The idea can encompass any piece of content, scripted or unscripted, a comedy or drama as a single submission or a series. It can also take any form, be it film, television, live event, gaming, or music video. One of the main criteria is that it must be entertaining and engaging.
Branded Entertainment will award creativity and the power of the idea across films, television programming, live events, online content, gaming and music videos that engage consumers by entertaining them, rather than through traditional advertising.
All companies and/or individuals involved in the creative process are eligible to enter. As a piece of work is a collaborative effort, potentially created by more than one company, LIA allows multiple Entrants. For complete entry details, visit http://www.liaawards.com/
