MUMBAI – LinTeractive, the digital division of MullenLowe Lintas Group, has appointed Punit Singh as Vice President, Delhi. Punit has been mandated to drive business and growth in the north region for LinTeractive leading a team of highly-driven individuals.
Punit joins LinTeractive from Askme Bazaar where he was Head of Marketing – Next Day Delivery (NDD) and was responsible for the entire marketing, branding, and communication campaigns.
At LinTeractive, Punit will be handling clients like Woodland, Havells, Mahagun Builders, Dabur (including Dabur Chyawanprash, Dabur Honey, Liveveda, Dabur Lal Tail) among others.
“Delhi for us has always been a priority market and one where we manage some of our key client relationships,” said Sumanta Ganguly, Senior VP – LinTeractive. “Punit’s addition allows us to push the growth agenda and drive scale; something he has demonstrated in his previous stints.”
Punit has over 11 years of experience in branding, marketing and communications. He has worked across international and domestic markets for leading organizations handling key projects for important clients. At Askme Bazaar, Punit was instrumental in rolling out the first national campaign across TV, print, radio and digital.
Prior to Askme Bazaar, Punit Singh worked with Tribal DDB, Reliance MediaWorks, BBDO Proximity, and Group M handling key clients like Google, Volkswagen, Visa, Nokia, Hero MotoCorp, PepsiCo, Idea, Airtel, etc.
“In a fast-paced digital environment of today, there are a few players that have stayed ahead of the curve and managed to make a profound impact on the business ecosystem,” noted Punit. “LinTeractive is one such agency which has had an excellent run last year with a host of new business wins. I am optimistic and hopeful to further the agency’s upward march.”
