LISBON - The Lisbon Award Group, a group of festivals based in Lisbon, has the pleasure to announce its most recent festival, the Lisbon Effectiveness International Advertising Festival, another spin-off, as the Lisbon International Health Advertising Festival from the already known Lisbon International Advertising Festival.
This new festival’s main purpose is to award the effectiveness of the advertising campaigns, beyond the creative factor.
“Our number one objective is to reward the excellence in Communication which allied to the Creativity, works towards the clients’ Marketing goals. More than rewarding the originality and the authenticity of the campaigns, the Lisbon Effectiveness wants to distinguish the best strategic decisions which lead to the main purposes of a company - increasing of sales, brand notoriety and any other increasement of rentability” (Ana Firmo Ferreira, CEO of the Lisbon Awards Group)
Submissions are already opened and every information related to the process, as well as the regulation, are available online in their website: