SINGAPORE – The White Lotus phenomenon is reshaping the luxury hospitality landscape in Asia, according to an in-depth analysis by global media intelligence firm CARMA. The hit HBO series has become the single biggest driver of online conversations about high-end hotels in the region – most notably the Four Seasons Koh Samui, where Season 3 was filmed.
The numbers speak for themselves: a staggering 86.2% of all social media conversations about Four Seasons Koh Samui now reference The White Lotus. This data underscores the show’s extraordinary influence on brand awareness, positioning the resort as a must-visit destination for luxury travelers and pop culture enthusiasts alike.
The study also highlights the Lisa effect. Following the announcement of BLACKPINK’s Lisa joining the White Lotus cast, 7.47% of all BLACKPINK-related social media conversations in Asia over the past month have been about her acting debut. Sentiment analysis indicates an overwhelmingly positive (47.6%) or neutral (52.1%) response, with fans celebrating her appreciation for Thai culture, cuisine, and local brands.
The White Lotus wave doesn’t stop at Four Seasons. Since February 16, 51.9% of all Anantara mentions across Asian social platforms have been fueled by the show, further proving how entertainment can elevate luxury hospitality brands.
“The data demonstrates how entertainment properties can fundamentally shift market positioning and consumer behaviour, with the show’s premiere triggering significant spikes in hotel search activity across key Asian markets, including Hong Kong, Singapore, Malaysia, Philippines, and Indonesia.” said Divika Jethmal, Head of Marketing, Asia, at CARMA. “For communications leaders, this insight is crucial in understanding how cultural moments can be leveraged to amplify brand visibility and engagement in ways traditional advertising cannot achieve.”
