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MUMBAI – Meraj Hasan has been named vice president for planning at L&K Saatchi & Saatchi in Mumbai. He brings to the table 15 years of experience across agencies like Lowe Worldwide, Y&R, Ogilvy, TBWA and McCann.
Hasan (pictured) has worked on brands like TATA Sky, Airtel India & Sri Lanka, Idea Cellular, Unilever (Pepsodent, Close-Up), Colgate Palmolive, Parle biscuits & confectionaries, Nivea, Standard Chartered Bank. His former role was in Reliance Industries Limited – Jio (4G initiative).
Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi, said, “Meraj’s appointment is part of a significant ramp up in our strategic planning division. Our sincere attempt is to make each and every brand at L&K Saatchi & Saatchi a Lovemark and hence give it the highest possible strategic input. Meraj comes as a leader who will drive this agenda across as many brands in the Mumbai office.”
Hasan added, “Today’s consumer isn’t just buying a brand, she is buying into cohesive and compelling storyline around the brand, irrespective of the platforms and Lovemarks is a fantastic way of doing so. The idea is to build an enthusiastic team of bright minds and tell such stories for our brand. I’m really looking forward to this gig.”
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