LAS VEGAS – LIA announces that Merlee Jayme, Chairmom/ Chief Creative Officer of Dentsu Jayme Syfu, will preside over the 2018 Radio & Audio jury.
Merlee is the first Filipino to be awarded: The Creative of the Year for Southeast Asia in the Campaign Asia Pacific Agency of the Year Awards. She is “Chairmom” and Chief Creative Officer of Dentsu Jayme Syfu and the only woman in the 20 top creative directors in Asia as reported by Campaign Brief Asia. A business-minded and award-winning creative, she has been recognized with the CEO of the Year 2016 by the IABC Philippines and the St. Hildegard Most Influential Woman in Communications 2017. Under her leadership, her two-year old integrated agency Dentsu Jayme Syfu has already been named the 2016 Creative Agency of the Year for the Philippines by Campaign Asia and the inaugural SPIKES ASIA Country Agency of the Year 2017 for the Philippines. Merlee is also a mom to four beautiful girls, and an inspiration in breaking the glass ceiling in this mad men’s world.
“In today’s speed of life, where millions of people would happily scroll through videos even without needing audio, how can we make radio still relevant? Well, I believe that radio is a category where imagination is at its finest. It should grab attention, make people love to listen again and for brands to be heard in the most awesome ways. I am truly excited to chair this year’s Radio and Audio jury at LIA. The winning spots should be worth our “share of ears” and our diminishing attention span. We will definitely be looking for powerful storytelling, audio innovation and ideas utilizing the magic of sound,” stated Merlee.
“Over the years, we have had the best and most dedicated radio jurors. If you have ever had the privilege of sitting in the judging room with them, hearing these men and women discuss and debate long and hard about the ideas and the craft in radio, you would be inspired. This year is no different. We are confident that this jury will go through every piece of work assiduously and passionately so that best work gets awarded,” said Barbara Levy, President of LIA.
