SINGAPORE – Sony Pictures Television (SPT) Networks, Asia has unveiled the new look of AXN, complete with a new logo, graphic elements, and marketing campaign aligned with its current programming focus.
AXN’s red boxy logo is gone, replaced by a custom typeface, accentuated by a three-dimensional red pyramid, which SPT explained “is a classic shape associated with mystery and the convergence of energy.”
The new brand identity was rolled out across AXN’s on-air and online platforms just prior to the premiere of The Voice Season 9 Tuesday, September 22.
Supporting the brand refresh is the “Redefining Action” campaign and a lineup of new and returning series to get viewers excited for the Fall TV season.
“While AXN continues to be the pay TV destination for action, we are also tapping into an audience seeking content filled with intrigue, passion and heroes,” said Hui Keng Ang, Senior Vice President and General Manager, SPT Asia.
“Our new look aligns with that programming sensibility and speaks to today’s viewers, who are connecting with our brand across linear and digital channels, as well as social media.”
The focus on intense, intriguing, smart and unexpected stories is reflected in the premiere on September 28 of highly anticipated drama Quantico, starring Bollywood icon Priyanka Chopra; a show not short of twists where one of the groups of FBI trainees at Quantico is suspected to have plotted a massive terrorist attack.
The Blacklist Season 3 is all about redefining action with Elizabeth Keen (Megan Boone) finding herself on the FBI’s most wanted list and on the run with Raymond Reddington (James Spader).
On Tuesday, September 22, “The Voice Season 9” kicks off with mega music stars Pharrell Williams, Gwen Stefani, Blake Shelton and Adam Levine coaching a new crop of singing wannabes.
