SINGAPORE – The annual Spikes Asia Festival of Creativity kicked off today at the Suntec Convention Center in Suntec City, Singapore.
Featuring sessions about the role of creativity and cultural nuance in marketing by McCann Worldgroup, designing for mobile by Facebook, creating VR experiences that actually work by Cheil Worldwide and the power of e-sports hosted by Bates Chi and Partners among others, Spikes Asia, this year, has started a conversation on current phenomena that’s been challenging the marketing and advertising industry.
Today, the shortlists for Design, Direct, Entertainment, Film, Healthcare, Media, Outdoor, PR, Print & Publishing, Print & Outdoor Craft, Promo & Activation and Radio were announced.
After a full day of learnings, the delegates enjoyed the happy hour, sipping champagne, chugging beer and networking before hopping on the Bates CHI party bus to do more of this at the Networking After Dark hosted by J. Walter Thompson.
