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LOOK: Schneider Electric, BETC explains the butterfly effect with a Llama and a song

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A musical Llama and a song that saved the world were featured in two hilarious B2B campaigns from BETC Digital developed for Schneider Electric to support the brand’s signature “Life Is On” ethos

Through the two films we get to know a couple of everyday heroes – used to act in the background and solve problems behind the scenes.

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The campaign focuses on the people who use Schneider Electric solutions and show the value of their work. Thanks to Schneider Electric business solutions, companies can solve problems or take on big challenges totally seamlessly.

The films are built on the principle of the butterfly effect and demonstrates the possible huge impact a seemingly tiny, everyday action can have, and the disasters that can be avoided – provided you have the right equipment.

CREDITS

BRAND: Schneider Electric

AGENCY: BETC DIGITAL

AGENCY MANAGEMENT

Olivier Vigneaux – President BETC Digital

Genevieve Rauner – Business Director

Danièle Manasseh – Account Director

Lucie Gillot – Project Manager

CREATIVE DIRECTOR

Ivan Beczkowski – President and Creative Director of BETC Digital

CREATIVE TEAM

Guillaume Rebbot – Head of creative group and copywriter

Alexandre Saad Artistic Director

STRATEGIC PLANNING:

Sebastien Houdusse – Head of engagement planning

Kevin Hutchings – Engagement planner

TV PRODUCER

Michel Teicher Nicolas

Marie Germain Robin

PRODUCTION HOUSE : RITA

SOUND PRODUCTION THE

DIRECTOR Jack Cole 

 

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