A musical Llama and a song that saved the world were featured in two hilarious B2B campaigns from BETC Digital developed for Schneider Electric to support the brand’s signature “Life Is On” ethos
Through the two films we get to know a couple of everyday heroes – used to act in the background and solve problems behind the scenes.
The campaign focuses on the people who use Schneider Electric solutions and show the value of their work. Thanks to Schneider Electric business solutions, companies can solve problems or take on big challenges totally seamlessly.
The films are built on the principle of the butterfly effect and demonstrates the possible huge impact a seemingly tiny, everyday action can have, and the disasters that can be avoided – provided you have the right equipment.
CREDITS
BRAND: Schneider Electric
AGENCY: BETC DIGITAL
AGENCY MANAGEMENT
Olivier Vigneaux – President BETC Digital
Genevieve Rauner – Business Director
Danièle Manasseh – Account Director
Lucie Gillot – Project Manager
CREATIVE DIRECTOR
Ivan Beczkowski – President and Creative Director of BETC Digital
CREATIVE TEAM
Guillaume Rebbot – Head of creative group and copywriter
Alexandre Saad Artistic Director
STRATEGIC PLANNING:
Sebastien Houdusse – Head of engagement planning
Kevin Hutchings – Engagement planner
TV PRODUCER
Michel Teicher Nicolas
Marie Germain Robin
PRODUCTION HOUSE : RITA
SOUND PRODUCTION THE
DIRECTOR Jack Cole
