BANGKOK – TBWA\Group Thailand confirmed that their digital agency, Digital Arts Network (DAN), has been appointed to handle the digital creative duties for L’Oréal Paris, the biggest brand franchise in L’Oréal Thailand.
“We are specially proud of this win, which comes as the highest recognition of the disruptive work we developed for L’Oréal at the end of last year. We’re happy to have been rewarded with this business, and look forward to using the power of Disruption® to break conventions within the beauty category in Thailand,” said Chaipranin Visudhipol, Chairman of TBWA\Group Thailand.
L’Oréal Thailand is one of the fastest growing beauty companies in Thailand and L’Oréal Paris is their flagship megabrand. L’Oréal Paris has multiple brands in five categories – Skin Care, Hair Care, Hair Color, Make Up and Men’s Skin Care – and accounts for a significant part of the L’Oréal Thailand business.
“We are excited about bringing TBWA\Digital Arts Network to the L’Oréal fold. The agency won the business behind a strong understanding of our consumers in the online world and big ideas that challenged the status quo. We look forward to partnering with TBWA\Digital Arts Network to help us achieve our ambition of becoming the leading beauty brand in Thailand,” shared Umesh Phadke, Managing Director of L’Oréal Thailand.
