Lowe China had its best-ever year at the Cannes Lions International Festival of Creativity, winning a Gold Lion, a Silver Lion, and two Bronze Lions.
Lowe was one of only two agencies in China to bag a Gold Lion, for the Buick Road Safety outdoor campaign. The same campaign won a Silver Lion for Outdoor and a Bronze Lion for Photography. The film the agency produced for this campaign went on to win a Bronze Lion.
Credit goes to Norman Tan, Vice Chairman/CCO, Zeng Qiang, Senior Creative Director, and his creative team, as well as Connie Chua, Head of Production and Sue Lu, Senior Account Manager.
Lowe+Partners global network also has our best year with a total of 33 Lions. Lowe China has the second highest score in the network. The best performance came from Lola, our agency in Spain.
Lowe was also the second biggest Lions contributor to the total China score.
