Indonesia’s Bank Danamon has awarded creative duties to Lowe Indonesia, to market the bank’s corporate and retail banking divisions. The agency will provide above- and below-the-line communications, digital and activation services for the bank across Indonesia.
Lowe won out in a final three-way pitch against NEO and incumbent Pantarei, after a competitive selection process from among local and multinational agencies. Work will begin this month.
Joseph Tan, CEO, Lowe Indonesia commented: “Bank Danamon is one of our country’s largest banks, with a string of awards and a strong national heritage. They’re an ambitious institution and we’re most happy to be part of driving their vision forward for both these divisions. For Lowe, it is also a prominent addition to a truly cross-category client portfolio, and we’re looking forward to starting work on our first Bank Danamon campaigns.”
Bank Danamon was founded in 1956 and currently ranks as the sixth largest bank by asset size in Indonesia. Lowe Indonesia’s financial services clients to date have included CIMB Niaga, OCBC Singapore and NISP.
