SINGAPORE – Lowe Singapore has appointed Brazilian Erick Rosa as its new Executive Creative Director. In this role, he will oversee creative output for all Lowe Singapore’s clients, as well as leading the creative work on Close-up, a Unilever brand, globally, out of Singapore.
Rosa’s work has been widely recognised on the international awards circuit, notably his campaign with the Portuguese Red Cross for The Store That Sells Hope, which took seven awards at Cannes including two Gold, and Grand Prix at both El Sol and El Ojo. His other projects have also scooped gongs at The One Show, London International, Clio, Cannes, Art Directors, CCP and CCSP.
Rosa joins Lowe from JWT Sao Paulo, where he was Creative Director. Prior to this, he was ECD with Leo Burnett in Lisbon, Portugal, and held roles with DraftFCB (now fcb) and Euro RSCG in Latin America. His client list includes brands such as Johnson & Johnson, Coca Cola, Chrysler, Nivea, Credito Agricola, MTV, Tramontina, Amnesty International, Lidl and Fiat.
President of Lowe and Partners Global Creative Council, Jose Miguel Sokoloff said: – “Erick is a great new addition to our regional team in Asia and to our Global Creative Council. He is passionate about good creative and a great person to work with. Along with other additions to our Asia creative team like Carlos Camacho in Viet Nam we are making sure our work in the region is game changing.”
Rupen Desai, Regional President, Lowe Asia Pacific says: “We’re delighted to welcome Erick to our team in Singapore. A cultural fit is critical for us, and Erick is a great addition to lead the creative teams in Singapore. Not only does he have excellent credentials across multiple categories, both he and his work show a sense of heart and humanity that matters to us and to our client partners. It will be a pleasure to have him here in Singapore.”
Erick Rosa, on his new appointment, adds: “I am really excited to meet people from all over Asia Pacific and the world, and to start working on the amazing brands that are in Lowe’s portfolio of clients. I truly believe that this region and Singapore is by far the most ebullient and fresh place to be in the world right now. And I’ve always believed that great work is the result of the mix of amazing people and a dynamic environment. Therefore I have very high hopes of great times to come as part of the Lowe team.”
Lowe handles local, regional and global clients from its offices in Singapore. These include FrieslandCampina, Kirin, Barilla and global brands Close-up, Clear, Lifebuoy, and the international lead on all Unilever laundry detergents, under the collective brand idea ‘Dirt is Good’.
