CANNES – Acclaimed graphic designer and educator Lucille Tenazas will be speaking at a workshop at the Cannes Lions International Festival of Creativity. Tenazas is featured speaker for the workshop titled “Sense/No-sense – Breaking the Creative Plateau” on Monday, June 20, and Wednesday, June 22.
Tenazas is the Henry Wolf Professor of Communication Design at Parsons School of Design in New York where she is currently the Associate Dean in the School of Art, Media and Technology. Her emphasis is on the intersection of design, craft and technology, working on hybrid and cross-platform ways of communication design practice.
She has taught and practiced in the United States since 1979, a trajectory that included living in San Francisco and New York. Tenazas is also the Principal of Tenazas Design, working primarily on projects for cultural, educational, and non-profit organizations as well as city, state, and federal agencies. She served as the national president of the American Institute of Graphic Arts (AIGA) from 1996-98 and was awarded the AIGA Medal, the American Institute of Graphic Art’s highest honor recognized for a lifetime achievement in design.
Tenazas has previously served as jury president of the adobo Design Awards and has shared her valuable experience and insights at the adobo Masterclass series in 2013, 2014, and 2015. At the 2016 adobo Design Awards Asia, one of the highest awards given was the Lucille Tenazas Excellence Award, an award presented to the makers of the “We are here” mobile app.
The workshop that Tenazas will be conducting aims to provoke, incite, and inspire all levels of creative thinkers by inviting them to solve specific challenges, starting with the senses.
Through exploring new smart collaborative practices and trusting others to give the best of themselves, the group will devise creative solutions to real-world challenges applicable to the attendees. Participants will learn new design processes that will break through predictable contexts and normal modes of thinking.
