SINGAPORE — M1’s new brand campaign from Y&R Singapore will be extended into the online space this week, with three inter-connected webisodes featuring the characters introduced in its TVCs.
M1 launched its newest brand campaign, with the theme ‘M1. For Every One.’, in June, with a 45-second TVC featuring colourful personalities from all walks of life, connecting to the people that matter most to them in their own unique way.
In a first of its kind for a local brand, the campaign features three new inter-connected webisodes, with each webisode further expanding the background of the characters in the TVC and telling the story of how their lives intersect and enrich each another.
To make the films a truly rewarding experience, M1 customers can engage online with the webisodes; one lucky winner will drive away with the grand prize of an Audi A5 Sportback plus many other prizes.
“Following the success of our ‘M1. For Every One.’ campaign, we wanted this year’s campaign to focus on the most important part of our business, our customer. As the stories unfold, viewers will understand how M1 helps people connect to those that matter most to them, just as people matter the most to M1,” said P. Subramaniam, Chief Marketing Officer, M1.
“M1 helps everyone connect in whatever way they want to. This campaign celebrates the unique personalities that make life more interesting for everyone,” said Bruce Watt, Creative Director, Y&R.
Credits
Managing Director – Melvin Kuek
Chief Strategy Officer – Hari Ramanathan
Chief Creative Officer – Farrokh Madon
Creative Director – Bruce Watt
Art Director – Neo Shiyi
Copywriter – Kevin Joseph
Copywriter – Cheng Xiao An
Digital Art Director – Mervin Ng
Digital Art Director – Jeffrey Mooi
Producer – Charmaine Wong
Account Director – Zach Wong
Senior Account Executive – Jamie Phua
Account Executive – Sophia Choo
