HONG KONG – DDB Group Asia has announced it has promoted its key leaders within DDB Group Hong Kong. The promotions reflect the success and the momentum the agency has achieved, over the past 18 months.
Irene Tsui, formerly Managing Partner has been promoted to joint Managing Director along with Keith Ho, Chief Creative Offcer and formerly Managing Partner.
Andreas Krasser, formerly head of strategy and innovation – and also named Greater China Strategic/Brand Planner of the Year at recent Campaign Asia Pacific Agency of the Year awards – has been promoted to Chief Strategy Officer of DDB Group.
Additionally, Leo Tsui, having doubled the growth and size of Tribal in 12 months, was also promoted to President of Tribal and Chief Digital Officer of DDB Group Hong Kong.
David Tang, Chief Executive Officer of DDB Group Asia said, “Irene and Andreas have been a remarkable pairing of leaders, comrades and practitioners. They have brought out the best in the talent within DDB Hong Kong and transformed the agency in terms of the work, passion and culture.”
“In just a year, Keith Ho brings a new creative spirit and every client wants his winning ideas. Leo has been a digital and e-commerce transformer and of course, we know Andreas is amazing at innovative planning — these are the sort of leaders we want to come to work for every day,” Tang added.
Despite a shrinking industry with international agencies merging and exiting the city, DDB Group Hong Kong has maintained its position as one of the largest and most creative agencies in Hong Kong.
Under the management team, DDB Group Hong Kong exceeded all expectations and won 25 new businesses within the last 15 months, with Tribal single-handedly accounted for 13 new wins. New brands we are proud to call clients include: SmarTone, Hotels.com, Hong Kong Tourism Board, Duty Free Shop, Hong Kong International Airport, AXA, Allianz Global Investors, CLP, Somersby, Lu Zhou Lao Jiao, Listerine and Mead Johnson.
The agency has also made some innovative and entrepreurial moves to develop new solutions for its clients, including an in-house content production hub, as well as an expanded tech capability to offer enterprise-scale projects.
Irene Tsui said, “We have a 130+ team of very talented people and despite our size we have remained very agile. With our creative edge, strong client base, and our new offerings, DDB Group is well poised to produce the best and most effective work in this city.”
“Creativity is the lifeblood of this agency. This energy is infectious and the motivation and morale are high – we’re looking forward to a golden chapter in HK marketing for our clients,” Keith Ho added.
The appointments are effective immediately.
