SINGAPORE – Dentsu Aegis Network today announces its investment in creative agency Mangham Gaxiola to expand the mcgarrybowen brand into Singapore, becoming manghamgaxiola mcgarrybowen – A Dentsu Aegis Network Company.
Founded in 2012, the agency is headed by two of Asia’s most successful agency leaders: Stephen Mangham, former Group Chairman of Ogilvy Singapore and Robert Gaxiola, an award-winning ECD with accolades spanning Cannes Lions and D&AD. The agency also rose to service international and local brands such as Nivea, Samsung, Subaru, and CIMB Bank in just three years.
In welcoming manghamgaxiola mcgarrybowen, Dick van Motman, Chairman and CEO of Dentsu Aegis Network Southeast Asia, said: “Singapore has developed into a truly regional hub where an increasing number of headquarters are being set up by blue chip multinationals. The presence of two world-class, creative agencies like manghamgaxiola mcgarrybowen and Dentsu will expand our creative offering, building on our commitment and footprint in Singapore and across Southeast Asia.”
mcgarrybowen is a global, award-winning, creative advertising agency. Fueled by its belief in the power of “big, organizing ideas” to build icons and drive marketers’ businesses, the agency rose to prominence as a three-time, “Agency of the Year” winner, named by both Advertising Age and Adweek. Clients, both global and domestic, include Mondelēz International, Intel, Procter & Gamble, JP Morgan Chase & Co., Disney, and Marriott.
“manghamgaxiola has proven its ability to succeed on many of the shared values and founding principles as mcgarrybowen. I greatly admire Stephen and Robert for their strong vision in leading an agency backed by creative prowess, top-notch industry talent, and a challenger-born, steadfast approach to creating transformative business outcomes for their clients,” said mcgarrybowen Founder, Global Chairman and Chief Creative Officer, Gordon Bowen.
Mangham Gaxiola was launched three years ago in Singapore and last year was voted the most desirable independent creative agency in Marketing Magazine’s poll of Singapore-based Marketing Directors.
Stephen Mangham and Robert Gaxiola will continue to lead the new agency as joint managing partners of manghamgaxiola mcgarrybowen – A Dentsu Aegis Network Company, working closely with Gordon Bowen, Founder, Chairman and Global Chief Creative Officer of mcgarrybowen, and will be part of the Dentsu Aegis Network Singapore leadership group.
“Now we can bring our clients not only a partnership with a vision, but the solid backing of one of the strongest networks in Asia. This includes a network of media planning, strategic planning, digital solutions, and creative distribution,” said Stephen Mangham.
