Manulife Philippines (Company) was recognized by Global Brands Magazine as the Best Life Insurance Brand in the country in 2018 at a recently concluded gala.
Manulife Philippines was selected from a very competitive group of entrants, all of whom demonstrated unique and exceptional service delivery towards evolving Insurance sectors. Manulife Philippines was awarded for its commitment to Innovation, Quality, Branding Activities, Customer Service, and Performance in the country, according to Global Brands Magazine.
In the past year, the Company updated its global brand to underscore its focus on delivering great customer experiences by simplifying complex processes for customers and strengthening its commitment to innovation. These re-branding efforts were accompanied by the launch of new digital films on the Company’s Facebook page, a partnership with ride-hailing service Grab, sponsorship of UAAP Season 81 Men’s basketball, and branding across selected airports, bridge ways and tollways along SLEX and NLEX.
“We are very grateful to Global Brands Magazine for this recognition,” said Melissa Henson, SVP & Chief Marketing Officer, Manulife Philippines. “It’s been a transformational year for us. In 2018, we invested in redesigning our customer experience, created more awareness for the value of life insurance through out-of-the-box but relatable content, and streamlined our product and service offerings so that making financial decisions are easier for our customers,” she continued.
The award is presented by Global Brands Magazine, an autonomous, UK-based branding magazine which provides up-to date news, reviews, opinions, and polls on leading brands across the globe.
