LONDON – McCann Worldgroup has appointed Mark Lund as CEO of McCann Worldgroup UK.
Lund, most recently a co-founder and managing partner of the London agency NOW, will have responsibility for integrating McCann Worldgroup’s operations and more than 1,500 employees throughout the UK across Advertising, Relationship Management, Promotion/Event/Shopper Marketing, Design, Public Relations, Healthcare, and Digital Marketing. Lund will begin his role in October 2014.
Luca Lindner, President, McCann Worldgroup, said, “Mark understands the complexities of our business today and has a grasp of the challenges facing brands looking to connect with consumers in the marketplace. His extensive leadership both in business and in government communications provides him with a valuable perspective on how best to leverage all of our multiplatform disciplines to benefit our clients and drive integration across all of our agencies.”
Prior to co-founding NOW three years ago, Lund served as CEO of the Central Office of Information (COI), the UK Government’s marketing agency and the country’s largest client. Prior to COI, he co-founded Delaney Lund Knox Warren (DLKW), which became a top 10 agency in the UK.
Lund said of his new role, “I’m very excited about joining McCann at a time when they have become a leader in integrated marketing communications as well as in global advertising. The potential of this is particularly strong in the UK where Worldgroup has some brilliant companies whose capabilities span the broadest range of channels. I’m greatly looking forward to working with all of them as we develop further the collaborative strength to help our clients grow their businesses and brands.”
